[Photos via Getty] Attention Baywatch fans, is a revival of the show in the works? Probably not. However, it's hard to believe that it has been ten years since the show's last air date. The beach series built around the drama and activities of Los Angeles hotties lifeguards, lasted from 1989-1999. And lets not forget Baywatch Hawaii which had a short stint from 1999-2001. (What? No Baywatch Hamptons?) These photos sure are a blast from the past taken in early 2000, when Baywatch celebrated the 10th anniversary of the shows syndication... More»

[Pooneh, Sal Strazullo, Tracy Stern. All photos by CHANCE YEH for PMc] June 24th, the Parker Store on Madison Avenue welcomed one of their newest additions, Jogo by Pooneh. Jogo by Pooneh is a new beach and lifestyle collection that features brightly colored bathing suits, flip flops, bags, and rope handled beach totes all designed by Pooneh herself. If you are going to be in Southampton this weekend and are looking for some bikinis and booze, a second launch of Jogo by Pooneh will be held at Day & Night Beach Club on June 27th. More»

[Photo by PMc]

So don't think we had one too many Sex On The Beaches (ew!) and mistook this life-saver for a fashion plate, but he sure can accessorize his lack of clothes, can't he ladies? Even though his pastel swim trunks weren't enough to give him the honor of a full "Clothes Makes" post on their own, we think his cute little whistle, and Lifegaurd On Duty chair do. Bonus points for his professional stance - nothing says ready for action like a Baywatch worthy pose. We have a feeling those tennis shoes are more for hitting the dance floor than the ocean though. While we did see many others at Love Heals sporting the beach chic look that was the theme for the night, no one nailed it quite on the head like Mr. Lifegaurd here. Apparently less is more - literally.

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