Go HERE for more photos by Eric A. Reid and tag yourself and your friends!

With the sun shining down over L.A. begging all to come out and play on Saturday, LA CANVAS and ShopWasteland.com teamed up to host The Dive Club, an all-day pool party at the Roosevelt's Tropicana Bar. Between icy summer cocktails, floaties, lounge lamping and catching rays while DJs Mystery Skulls, Kittens, and Keith 2.0 handled the tunes, guests once again enjoyed a sample of the glorious months ahead. Let's take a closer look at The Dive Club's generous preview of our favorite time of year and discuss 10 reasons to be excited for pool party season...

You know it's that time of year again and you know we canvas the Coachella party scene better than anyone. Frankly, we are pretty blown away by the volume of events that will bombard the desert this weekend. Someone in the office said the count was in the neighborhood of 50, which means you better stock up on some Four Loko, 5-hour ENERGY shots or whatever other terrible substance you prefer to put in your body for party fuel, and make sure to bring plenty of Aleve and Gatorade, and perhaps a change of undies. From the fourth annual Neon Carnival and VIP gifting lounges, to literally dozens of daytime pool parties, there are more events to hit this weekend than ever before and we're here again to help you prioritize. So without further ado, we present to you the complete list of the top parties in the desert this weekend in our annual Coachella 2013 Weekend 1 Party Guide.

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You know it's that time of year again and you know we canvas the Coachella party scene better than anyone. Frankly, we are pretty blown away by the volume of events that will bombard the desert this weekend. Someone in the office said the count was in the neighborhood of 50, which means you better stock up on some Four Loko, 5-hour ENERGY shots or whatever other terrible substance you prefer to put in your body for party fuel, and make sure to bring plenty of Aleve and Gatorade, and perhaps a change of undies. From the fourth annual Neon Carnival and VIP gifting lounges, to literally dozens of daytime pool parties, there are more events to hit this weekend than ever before and we're here again to help you prioritize. So without further ado, we present to you the complete list of the top parties in the desert this weekend in our annual Coachella 2013 Weekend 1 Party Guide. More>>

While summer is winding down, things are only heating up this weekend in L.A. for Labor Day! No need to drive 4 hours or sit at an overcrowded airport, because all of the hottest and most exclusive parties are right in your own backyard. Here at GofG we know parties, and we took the liberty of putting together this fool proof party guide together for you and your friends– you can thank us later. Whether you want a crazy pool party or a posh, Diddy-style white linen mixer, we've got you covered! Trust us, this is one weekend that you don't want to skip town.  More»

While summer is winding down, things are only heating up this weekend in L.A.! No need to drive 4 hours or sit at an overcrowded airport, because all of the hottest and most exclusive parties are right in your own backyard. Here at GofG we took the liberty of putting together this fool proof party guide. Whether you want a crazy pool party or a posh, Diddy-style white linen mixer, we've got you covered! MORE>>

4th Of July Weekend is just about here. Hopefully, you're putting in your last full day before the five-day weekend, even staying late in the office if you have to in order to make sure every "i" is dotted, because the American workforce is full of can-do team players that never quit until the job is... hey wait, where are you going? You're leaving already? It's barely noon! Well, before you go, a question: you're not, by chance, going to a pool party this weekend, are you? Because I hear you don't do so well at pool parties. More»

We've all been anxiously waiting for our favorite summer holiday and it's finally here. This year's Independence Day happens to fall on a Wednesday and if you can't escape the city don't worry because we have gathered the best places to watch fireworks this year! More»

Go HERE for more photos by Filip Milenkovic and tag yourself and your friends!

Like most good things in L.A.– robust entertainment options, Father's Office, the ever-present potential of seeing Larry Flynt at a gas station– pool parties are always in danger of being taken for granted. Sure, we don't go two days, even during the week, without hearing about another one, but when you take a step back, you realize all the different things you're actually accomplishing while you're splayed out poolside. With the help of this gallery from the Rick Rude pool party at Drai's, we'll break down the ways. More»

You know it's that time of year again and you know we canvas the Coachella party scene better than anyone—FACT. As my colleague Mikey Glazer over at The Wrap pointed out, the people responsible for the barrage of pool parties and events surrounding the festival all decided Weekend 1 over Weekend 2 was for them. From the third annual Neon Carnival and VIP gifting lounges, to literally dozens of daytime pool parties, there are more events to hit this weekend than ever and we're here again to help you prioritize. Except for the one a certain athletic wear brand and print-heavy fashion designer famously throw every year but asked not to be included because they're just too special, we present to you the complete list of the best and most exclusive parties in the desert this weekend in our annual Coachella 2012 Weekend Party Guide. More»

Go HERE for more photos by Desiree Ann and tag yourself and your friends!

Even for those who may not have done any shopping, last week's Fashion's Night Out gave everyone a reason to come out and party. Events moved from local boutiques to the Mondrian's SKYBAR where West Hollywood Celebrates Fashion's Night Out Official After Party hosted a proper late-night throwdown. More»