Hugo Boss will be giving away a shopping trip with Chloe Sevigny tomorrow; American Apparel forced to seek new financiers; Prabal Gurung designs new uniforms for Sephora employees; Bluefly.com launches new flash-site; and so much more in today's Fashion Files! More»

Here at Guest of a Guest, we believe the best guests come bearing gifts, so this holiday season we're churning out some gift guides to get you through the dreaded, frantic, debt-inducing days ahead.  Here's our picks for the best beauty buys this holiday season.

Are you not a fan of waking up at 2am the day after Thanksgiving to drive 3 hours to an outlet mall only to be slammed in the face by a middle-aged mother over a 3,000 inch LED Plasma HD LCD flat screen? You've come to the right place.  Here are some of our picks of the best Black Friday deals you can score all while eating that leftover turkey sandwich on your couch. More»

Making fall make up trends work is not the easiest thing for women. We're told to smoke out our eyes, darken our lips and nails and attempt to make the whole thing work without looking like we belong in the Adams family. Check out how to make all the fall trends a little more Mary Kate and a little less Morticia Adams... More»

Its officially one day away from the 3rd annual Fashion's Night Out. By now you should have read our official party guide and which social media apps and sites to follow for FNO. There is obviously plenty to look forward to tonight - aside from the end of the Glee FNO promos.  More»

Go Try It On is a personal style network that's a great collision of fashion, style and social networking. Go Try It On Founder and CEO Marissa Evans dishes about the site, fashion & technology, her fashion influences and where she envisions the site's progression in five years.

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Diane von Furstenberg's new perfume, Michelle Obama in Tom Ford, DIY Louboutins made by a 15 year old, Kim Kardashian's new 20.5 diamond bling, Anthropologie vs. Worishofer; Elle Fanning in Teen Vogue; a bag that proclaims how much you (or maybe just we) love James Franco and so much more in today's Fashion File! More»

The sweet smell of success may require your own personal branding...in eau de toilette form. With recent news of Jennifer Aniston's eponymous scent, we thought it an opportune time to take you through the hottest fragrances for him and her to be various kinds of New York scenesters. More»

[All photos by David Crotty for PMc]. Last night former model and makeup artist Tarina Tarantino celebrated her new cosmetics line, available only at Sephora, at the favorite chain's Hollywood outpost. More»