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Summer time is so close we can smell it!! And some summer survival essentials include fruit...and alcohol. Belvedere knows the importance of the summertime cocktail, and thus have launched their Macerated Black Raspberry vodka with a grand party last night. The event, held at a pop-up space at Mercer Street in SoHo, was hosted by Estelle and designer Jonathan Kelsey and gave guests the chance to sample complimentary cocktails made with Belvedere Black Raspberry Vodka.  More»

[Alice Smith Rachel Roy. All photos by NEIL RASMUS for PMc] Yesterday, Rachel Roy and the Jones Apparel Group hosted a party for the designer's new line- "Rachel".  The line is meant for the younger, 'fashion forward' fans of Rachel's, and it's meant to not pinch their wallets. Guests included Kelly Bensimon, Adrien Field, Amy Astly, Beth Ostrosky Stern and even more beautiful people. Although Skye Nellor attended, it was Alexandra Richards who was in control of the DJ-ing this time. More»

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Male models bared (almost) all at the Jeffery Fashion Cares 2009 Show. We'd say a main motivation behind that choice was to get guests to care about the causes that the event was benefiting. This year profits were to be given to the Hetrick-Martin Institute, Lambda Legal, GMHC and the Point Foundation. Along with the fashion show, there where tons of great silent auctions items to swoon over and bid on. More»

What's more classy, glam and always in style than long eyelashes? Latisse is a new eyelash lengthening drug and already has quite the buzz going. In LA, on N. La Cienega Blvd, the red carpet for Latisse's launch party was filled with fashionable women from both coasts. Our favorite model-turned-DJ, Skye Nellor was present. Other guests included Angie Harmon, Leven Rambin, Lady Victoria Harvey, Jewel, Brooke Shields, Debi Mazr, Debra Messing, Perry Reeves, Mandy Moore as well as funny girl Jennifer Coolidge, New York girl Marisa Tomei and lovely Leven Rambin among others. More photos below... More»