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Last night, Jimmy Fallon, Tina Fey and SNL's funniest attended the American Museum Of Natural History Gala, MGMT rocked the Guggenheim, W Magazine and Carine Roitfeld hosted the unveiling of "The Client", Theophilus London performed at the Kith store opening and so much more. Last night's parties were all about museum galas. More»

[Photos by BILLY FARRELL for Patrick McMullan]
Reebok threw a party Tuesday night for the first look preview of their Spring/Summer '09 collection at XChange in New York City. As of late, Nike has been getting all the love from sneaker fanatics so it's nice to see Reebok reviving their brand. The collection includes loads of color and designs of every kind that will send your Nike Dunks back into the closet. Guests showed up early to customize their own pair of kicks then got to partying while downtown-it-girl (for lack of a better term), Harley Viera-Newton, worked the turn tables.
More story and photos from this event below...
Monday, February 13
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.



