[DJ Cohen with a pair of Upper Echelon Shoes]

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Fashionistas, socials, celebrities, and nightlife staples gathered at the rooftop of the Gramercy Park Hotel last night. The weather was impeccable, and as the Grey Goose flowed, Alan Philips, Josh Shames, and Track Entertainment celebrated the launch of Deluxe Experience (DeluxeXP.com) with Upper Echelon Shoes. 

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Alan Philips and Josh Shames. Take two childhood friends, give them a few minutes (weeks or months), and they'll give you the marketing plan to make trendy restaurants, hotels, and casinos scorching hot. But that's just the beginning. Alan Philips and Josh Shames, the masterminds and founders of The SKY Group, a hospitality firm specializing in strategic marketing for the nightlife scene among other things, are branching out into social networking for event planning with the launch of Deluxe Experiences. And while some trends and hot spots come and go with a swig of champagne, the venture is new ground for the pair who've managed to keep their business running and in demand for eight years. We've got the exclusive interview with this dynamic duo on their past, working their to the top of the list, and their plan to revolutionize the nightlife scene. More»