Many of you know Rooney Mara as the girl who broke Mark Zuckerberg's heart in The Social Network, but we'll soon be acquainted with her take on the ass-kicking, pierced-up bisexual hacker, Lisbeth Salander, in the highly-anticipated Girl with the Dragon Tattoo.  Here's the low-down on the lucky girl who beat out a countless number of starlets for young Hollywood's most coveted role. More»

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Last night, Rodeo Drive welcomed yet another designer boutique to the block with a swanky cocktail soiree for the new Badgley Mischka flagship store opening. Come inside for a first look at the beautiful new space on the famed stretch of retail storefronts and see which stars of The Social Network and "The Hills" were there celebrate. More»

As we all know, this Sunday marks the 83rd Annual Academy Awards, or as it's known to advertising executives, the Gay Superbowl. Ostensibly the crown jewel of the Hollywood awards season, the Oscars honor excellence in film, bestowing accolades on only the most important, revered and timeless movies, and Shakespeare In Love. And while the laundry list of Oscar mistakes is already a sizable one (hey, Al Pacino, can I get a "HOO-AH?"), there's no reason why the incestuous, petulant, self-important Academy can't etch a few more clunkers for us to mock for all time. More»

The "I'm part of a social media startup" is the new: "I'm in a band," (circa 60s-90s), is the new: "I work on Wall St," (circa 80-90s), is the new: "I started this really cool Zine," (circa 90s), is the new: "I write for the New Yorker," (circa 60-80s), is the new: "I hang out with artists on the Bowery," (circa 60-70s), is the new: "I'm a poet from Paris." (circa 20-50s), etc. Our advice to the ladies? Do.not.date.these.guys. They are having their moment, which means they are certainly not primed to give you yours.... More»

Awards season continues to roll forward with self-congratulatory revelry by the movie industry, highlighted by flowing champagne mixed with acceptance speech tears. Betty White flirted with her statue, Mila Kunis rocked the carpet while Kate Mara looked spooky, John Krasinski proved he's still awesome, Jesse Eisenberg exposed long revered myths,  Cory Monteith took fans to the bathroom and more... More»