Earlier this year, we brought you the thrilling eyewitness news of a mystery Paris Hilton in a cop cruiser sighting, deep in the heart in West Hollywood. At the time, we reported that we didn't know why Paris was seen riding in a WeHo cop car, then we told you that we heard she was filming a PSA as part of her court-ordered community service. But yesterday, we learned that we didn't have it quite right either time. As it turns out, Paris was filming a segment for a brand-new, celebrity-soaked documentary whose trailer premiered at the Cannes Film Festival. The subject? L.A.'s wildest, most legendary slice of road: The Sunset Strip. More»

Go HERE and HERE for more photos by Sync Up Video and tag yourself and your friends!

The Viper Room has played host to many an artist, both up-and-coming and long established, who take its small stage to impress their L.A. audience, and last night's Hugo show was no exception. The first artist signed to Jay-Z's Roc Nation label played his heart out for the crowd and celebrated his first L.A. performance with an after party on the rooftop of The London West Hollywood. More»

Go HERE for more photos by Evan Dumouchel and tag yourself and your friends!

Social media strikes again! Last year, Sunset strip establishments pooled their powers to create a united social media outlet, The Social Strip, for the legendary L.A. drag of neon lights and Hollywood dreams. On Sunday, tweeters, Facebook junkies, and Tumblrs, celebrated one year of The Social Strip the way any L.A.-based organization would in the summer: with a pool party at The Standard Hollywood. More»

[Perez Hilton flashes the pink carpet. Photos via Getty]

Celeb gossip blogger, Perez Hilton celebrated his 31st Birthday this Saturday at the legendary Viper Room on Sunset Blvd with the real Paris Hilton along with Christina Aguilera (surprise performer), the Jonas Brothers (who brought out his cake), and guests including Amanda Bynes, Ashley Tisdale, Aubrey O'Day, Brittany Snow, Brittney Gastineau, Christina Aguilera, (more story and photos below)... More»