[Photos by PATRICK MCMULLAN for PMc.com]

It was a night of colors, people, good food and good smells when Vanity Fair’s SunHee Grinnell celebrated Marc Jacob’s new fragrance, “Lola”. The scent, described by BellaSugar.com as the cooler older sister to the fragrance “Daisy” released two years ago, made quite a pleasant splash amongst party goers. Celebrators included Marc Jacobs, SunHee Grenill, Lorenzo Martone, Lori Singer, Fabrizio Brienza, and Ted Gibson. More»

[Photos by ZACH HYMAN for PMc]. Today, Mayor Bloomberg is personally tweeting, for the first time! His campaign is responding to the large and growing loyalty from the social media front, having nearly 19,000 Facebook supporters and 6,650 Twitter followers. He started his debut Tweet this morning, in espanol, no less, greeting fans with, More»

• Vanity Fair previews its International Best Dressed List. Shoot, if we had only mailed our t-shirts a few weeks earlier. [VF]

• Paula Abdul is leaving American Idol. She wants to focus more time on…well, she doesn’t know yet. But something. Probably. [CNN]

• Anne Hathaway’s boyfriend screams at one of her fans. Nice girl, psychopath guy, take two? [EOnline]

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[Photos by BILLY FARRELL for PMc]

Each summer, socials everywhere look forward to the annual ACRIA event at Steven Klein’s house.  The crowd, the cocktails, and the dance floor is one of the best of the season.  “Cocktails at Sunset” this past weekend, didn’t disappoint. With an appearance by new parents Sarah Jessica Parker and Matthew Broderick, along with Francisco Costa, Mark Feuerstein (of Royal Pains), Steven Klein, Daphne Guinness and more, it was a night to remember. More story and photos below… More»

What writerly restaurant owner described his process of choosing seats for guests thusly? Answer below… More»

[Picture via Du Jour] If you, like I, were as utterly infatuated with the article in Vanity Fair’s June issue entitled ‘Fortunte’s Children’, to the degree where I wanted to plaster it on my walls like an adolescent teen might with a Jonas Brothers spread, than I’m sure you caught sight of the long haired, wide eyed, Josephine de la Baume. Sprinkled amongst the Santo Domingos, Missonis, and royalty, the daughter of the Baron and Baronne de la Baume was featured with her younger brother, Alexandre. While the 24 year-old actress hasn’t made major headway yet on the big screen for herself, she’s already a big name in the jet-set crowd. This, with her noteworthy style, her new well-known British boyfriend, and her family name, and the stir she’s starting to create is only bound to get bigger. More»

[Christian Neverall, Whitney Port, Samantha Swetra, Harry Fachelmayer. All photos by JOE SCHILDHORN for PMc].

Yesterday, Bergdorf’s celebrated the publication of photographer Matt Albiani’s “Lifeguard On Duty,” a veritable Abercrombie photo catalog of bronzed, washboard abs. Among those checking out the Vanity Fair alum’s latest work was Whitney Port, who had a dashing young gentleman in tow. More»

Combine a nude Lydia Hearst and Terry Richardson, a bearskin, and a wooden indian, and you get… well. the magazine isn’t called “Self Service” for nothing [SBTVC via Gawker]

For the first time, Vanity Fair is letting us little people in on the fun of nominating for their International Best Dressed List- vote early and often! [VF] More»

[Photos by BILLY FARRELL and JOE SCHILDHORN for PMc]

What’s a little drizzle when it comes to kicking off the 2009 Tribeca Film Festival?  Guests at Vanity Fair’s opening night dinner hosted by Graydon Carter, Robert DeNiro and Ronald Perelman were seen fashionably flouting the weather by donning umbrellas on their way to the NY State Supreme Courthouse where the party was held.  More story and photos below… More»

[John-Taki Theodoracopulos, Jauretsi Saizarbitoria, Sabine Heller, Hudson Morgan. All photos by NICK HUNT for PMc].

Go HERE for more photos by STEVEN EKEROVICH and TAG YOURSELF and YOUR FRIENDS!

Unless you were at Norwood last night, definitely make a note that fighting gender inequality in ski jumping is a magical combination for Tuesday night fun. Lisa Anastos, Chessy Wilson, Rachel Dratch, Bettina Prentice, Hudson Morgan, Rachelle Hruska, Gillian Hearst-Simonds, Peter Davis, Kipton Cronkite, Keith Lissner, Emma Snowdon-Jones and Abigail Lorick were among those showing support for Olympic ski jump team members Alissa Johnson and Jessica Jerome at the first event put on by Bettina Prentice Communications company.

More story and photos below… More»

[Lisa Anastos, Patrick McMullan, Sara Switzer. All photos by CLINT SPAULDING for PMc]

Vanity Fair and Bob Colacello celebrated the arrival of the BMW Art Car World Tour with a free public art installation at New York City’s Grand Central Terminal with BMWs redesigned by Andy Warhol, Frank Stella, Robert Rauschenberg and Roy Lichtenstein, who currently has an exhibition at the Gagosian Gallery on Madison Avenue. New York City socialites, art patrons, and BMW fans stopped in to check out the glamorous car show including Patrick McMullan, Kipton Cronkite, Vogue Senior-Editor Alexandra Kotur, and Andrew Saffir. You can check out the Beamers at Grand Central’s Vanderbilt Hall through April 6th.

More photos from this event below… More»