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A super chic crowd of New Yorkers made their way up the red carpet outside the W Downtown Residences on Tuesday night to join Patron and V1 Private Jets as they sponsored the launch of Gradient Magazine; a new complimentary book founded by Matt Fried, Barris Vinogradov, and Alan Vinogradovi, that chronicles new and avant-garde fashion, art, furniture, architecture, and people.

“Gradient is a movement, constantly flowing, never subsiding, perpetually pushing forward. An idealist’s articulation. A visionary. Art in the form of essence, writing in the form of life. Gradient draws influence from those who are magnanimous to the creative commonwealth and is intended for the like minded individual.”

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