What was your inspiration behind Fortique?

When did you launch Fortique? I launched February of last year, of 2012.

What was your inspiration behind Fortique? It came from a couple directions. As a consumer I was planning my sister's birthday party and felt at a loss for how to do it. It really wasn’t my skill set. We just kept talking about how friends of our family and people I worked with were so talented at it, and why couldn’t I just hire someone to do it? It just seemed really inefficient that there were creative talented people out there with a skill set that they aren’t monetizing, and there are all these people that would love to find them and hire them. I was also working at LivingSocial at the time, and I kept looking around and seeing how we had amazing photographers, designers--all these creative people that had side businesses or were freelancing. It just seemed that there was a hole in the market to connect that type of creative with customers.

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