Alexa Chung, Taylor Jacobson Host Foundry's Launch Party On Melrose

Nestled on Melrose Avenue just west of Fairfax is Foundry, the brand new boutique owner Aedan Macdonald opens with the aim of bringing designs from more obscure, up-and-coming talent to L.A.'s fashion landscape. With such goals in mind, Macdonald managed to wrangle goods from several designers and brands for Foundry's shelves and racks not carried anywhere else in California. The store is stocked with looks from emerging men and women's labels from all over the world you may not have heard of such as Samuji, Jonathan Simkhai, Munsoo Kwon, UK jewelry designer Bex Rox and even some you probably have, like Timo Weiland.