Expert Advice From Fashionista's "How To Make It In Fashion" Conference

On What You Love Most About Beauty: Britt Aboutaleb:That it's so accessible. Stephanie March: That it's very obtainable. Rebecca Perkins: Being able to provide a service for men and women that makes them feel good. Patti Pao: Because it's fun. On the Internet: Aboutaleb: As an editor, I try to speak to my readers as my friends. Gregg Renfrew: If you're trying to be successful on the internet as a brand...redundancy and consistency [are] very important. Pao: For us, the internet gives us that one-on-one experience. On Career Switching: Aboutaleb switched from fashion to beauty. She went to work for beauty in LA and speak to a mass audience. Renfrew's transition to the beauty industry came when she learned that Americans were being exposed to toxins through personal care products, which leads to breast cancer, ADHD, etc., and she decided to do something for women and their families, merging together personal and professional passions. "While you're building your career, it's important to find your passion," Renfrew explained. March's transition came when she wanted more control over the professional life. Favorite Beauty Brands/Products Aboutaleb: Restorsea eye cream, Revoln matte sticks, RMS illuminator. Perkins: L'Oreal Paris is one of the best brands across the board for high quality and low cost. Also, Dr. Dennis Gross Alpha Beta Peel, Julie Hewett lipstick and illuminator, and oils such as Argan oil. Beauty Tips Aboutaleb: Wear SPF everyday. Pao: Anyone that tells you to use the same product on your face and neck is sadly mistaken. March on wearing makeup to bed: Don't do it. Sober up. Wash it off. Restorsea Revitalizing Eye Cream, $85