Meet Permele Doyle, The Brains Behind Your Favorite Instagram Campaigns

by Christie Grimm · January 30, 2020
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How did you find yourself launching the New York office of Billion Dollar Boy?

Ed and I were best friends at UVA. After graduation (and stints in Mongolia for him and London for me!) he was in LA working in the film business, and I was in New York doing PR for Tom Ford Beauty. He started marketing the production company’s films using bloggers and YouTubers and I ran the first influencer campaign (before the term “influencer”!) at Tom Ford Beauty and we both saw that this was the direction everything was heading in for brand marketing and wanted to be a part of it. 

Ed and our fantastic partner Thom Walters who worked with Ed in the film business opened an office in London and I came in a few months later to help figure out who we were as a brand and open us to fashion and beauty clients in the US. Then the Billion Dollar Boy we know today was born. It’s been going on 5 years!

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