Meet Permele Doyle, The Brains Behind Your Favorite Instagram Campaigns

by Christie Grimm · January 30, 2020
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What makes someone a true influencer, in your professional opinion?

“Influencer” is a tricky word. Every month we discuss if we can abandon it. But it has become the industry standard and it is an industry we are proud of so we embrace it. 

A true influencer is either someone with a social audience or someone who creates engaging content specific to social. The best influencer is someone who does both!

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