Rita Ora Rimmel London Collection
Little did we know that when Rita Ora strutted herself down the DKYN New York Fashion Week show that she was actually debuting her not yet released, Rita Red staple lipstick.
Following in Kate Moss' footsteps, Rita joins forces with Rimmel London. This mid-winter pick-me-up will be available for purchase come March 2014, but we can't help but start gushing over the products. The collection, which is mainly inspired by the London music and fashion scenes, will reflect loud, bold and electric colors. Rita's own Instagram page teases us with her lipstick preview.
One thing is certain - Rita's message is coming in loud and clear with Rimmel: Move over RiRi.
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