Lorenzo Martone Hosts Swim Week Party at Miami's Alchemist
In celebration of Mercedes-Benz Swim Week 2013, Alchemist will launch Martone Cycling Co. bicycles exclusively for Miami as well as JugoFresh for Alchemist. MCC bikes perfectly befit the needs of today’s urban riders, beach bikers, and enthusiasts. JugoFresh cold pressed juice will be cooled and sold in a refrigerated cooler which has been integrated into a bench designed by ZAHA HADID ARCHITECTS for Alchemist. The cooler is a first for the UK-based Pritzker prize winner.