3. Kanye West will be featuring a short film called Cruel Summer at Cannes under his new design firm, DONDA, which was named after his late mother. The film will be shown on 7 screens to give viewers a new type of emotional experience. Kanye West described his goals for DONDA.
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas... I want to put creatives in a room together with like minds that are all waaaay doper than me ...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”
Kanye West tweeted about "working on a 7 screen" experience back in January, skeptics thought it was just a rant, but now fans are proud to see West moving his creative ventures to new places like Cannes. Guests are invited to view the film,
Cruel Summer, and can RSVP
HERE. The film will premier on Wednesday and run for 2 days. [
GrantLand]
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