7. Collabs with high-end designer labels must have rubbed off on H&M. The retail company is rumored to be in the development stages of a luxury brand that would potentially be more expensive than its high-end COS brand, according to Swedish financial daily. Asked to comment on the report, H&M neither confirmed nor denied it. Spokeswoman Charlotta Nemlin said,
“We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment,”
[
WWD]
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