Burberry
3. Ending its contract with French perfume business Interparfumes, Burberry will begin its own fragrance management, a move not so popular for a luxury brand. The company emphasizes controlling its own brand image, recently reaping the publicity perks from its 'Body' campaign that featured top British model Rosie Huntington-Whitely. [Telegraph]
[Photo via]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
