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Facts

China on the Rise--Fast Facts
- Home to more billionaires than anywhere except the United States, China's luxury market is forecast by McKinsey & Co to soar to 27 billion dollars by 2015 -- one fifth of the world total -- up from 10 billion dollars in 2009. [AFP] - 53 percent of high-end brands purchased by the Chinese will be from the mainland in 2014, rising to 55 percent in 2015. In 2011, 52 percent of luxury goods bought by the Chinese were from abroad. [English People's Daily Online] [Huo Siyan, Peng Lin, Li Xiao Lu, photo via] - Last year emerging Asia accounted for around 50% of global luxury sales, most of which came from China. The Chinese probably spent more on luxury than the Americans and Europeans combined. [Business Insider] - In the next five years, China will become the largest fashion market and “might surpass the States in volume.” [Fashionista] - Eventually, China will start to have more interesting independent magazine titles that may eclipse American titles down the road. [Fashionista] - Chanel and Dior paid for “A-list [Chinese] stars” to come to their shows. But, so did a Chinese media outlet. “Chinese media, realizing fashion news is well-read by their readers, came to Paris with their own starlet,” Hung said. “They also brought their own stylists and make-up. The job of the starlets are to be photographed a lot. However, on the Chinese internet, their looks were laughed at.” [Fashionista]
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