& Other Stories
H&M groups hotly anticipated new store & Other Stories has just opened its doors on London's Regents Street. The concept bases itself upon the idea of offering women a wide range of ready-to-wear apparel to create their personal style, or story. The brand is slightly more high end than H&M but less trend driven with unique takes on classic silhouettes, and a decidedly minimalist lean. It might take some time for the brand to head over to North America so we suggest you start making some close friends across the pond.
Check out MORE
[Photo via]
.jpg "How Comms Guru & Founder Of The PR Net Lisa Smith Put Her Stylish Stamp On The Industry")
.jpg "Who Are The Assoulines? Meet The Chic First Family Of Luxury Publishing")
