Four Bb.Stylists will provide beach inspired styling sessions from a Surf Spray decorated truck provided by Glamour magazine. Participants will walk away with a windswept look in addition to a travel size Bumble and bumble Surf Spray bottle, Bb.Salon discount card, and product samples. Onlookers and participants will have the chance to learn from the Stylists as they create easy, textured looks and share technique and tips. A Surf themed soirèe will follow in the early evening at the hotel with cocktails, music and further styling sessions.
Bb.Stylists Mischa and Rogan from Bb.Salon Downtown and Mia and Sirsa from Bb.Uptown will craft looks using Surf Spray. All four stylists are regulars with Bumble and bumble backstage, lending their talents to creating looks for Fashion Week shows and lookbooks alike.
To promote Surf Spray as a unique and versatile styling product and to introduce the public to a travel size bottle, available for the first time since the spray was released. Participants in the events will not only receive complimentary styling but will be educated on product use and benefits as well as technique from the team of talented Bb.Stylists. Bb.Salon discount cards distributed along with travel Surf Spray will afford participants the opportunity to indulge in the experience of a styling or color session at either Bb.Salon Uptown or Downtown in New York City.