The best thing about heading to The Hamptons is slowing down. The second best thing is shopping! This summer, East Hampton is getting a gorgeous new boutique that's blending the two brilliantly.

Nestled on Main Street, Unsubscribed is a welcome sanctuary for shoppers, where less really is more. Designed around the concept of slow retail (fewer deliveries with elevated quality), the store has a fabulous selection of consciously-made womenswear and accessories - each of the items having been carefully curated to embody Unsubscribed's laid-back and free-spirited aesthetic.

Inspired by the ease of dressing comfortably, a must when it comes to truly mastering the Hamptons lifestyle, the brand’s private label features a collection of clean, modern silk dresses, distressed oxford button downs, cashmere sweaters, lightweight jersey tops, swimwear made from recycled nylon and more. 

To ensure they're stocked with the finest, most fashionable looks around, they've also partnered with a handful of other labels who share their dedication to socially conscious practices. Brands like LemLem, Indigo Africa, Boyish Jeans, Veja and then some.

Obviously, the shopping scene looks a tad bit different this season due to Coronavirus restrictions. To ensure their customers have the most enjoyable and safe experience, Unsubscribed is offering VIP delivery services, curbside pickup, private shopping appointments and more. 

So, desperate to sneak a peek of what's on their shelves? Click through for our absolute favorite summer pieces from Unsubscribed!

[Photo courtesy Ali Mitton]

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