Assuming you haven't been living under a rock in the Maldives this summer (but if so, lucky you), we're sure you've come across this summer's most buzzed-about new mag, Whalebone. Paired perfectly with a can of Montauk Ale and best read with your toes in the sand, the editorial brainchild of Whalebone Creative (founded by Jesse James Joeckel) is a hold-in-your-hands treat filled with insider info, news, and beautiful graphics that subscribe to the chill East End aesthetic. But don't worry, tech-heads, Whalebone Media is fully immersive and interactive, meaning you can read up on their website and follow them on Instagram. Launching this summer with four free issues from Memorial Day to Labor Day, Whalebone has already become a legit Montauk staple. We chatted with Managing Director Bronson Lamb to talk print, publishing, and the ever-evolving (or is it?) culture of the East End.