Mother of two adorable children, wife of one Neil Blumenthal (half of the Warber Parker dream team), and CEO of the grooviest new kid's clothing concept around, Rockets of Awesome, Rachel's pretty much never not busy. Even out East she's plenty to do. You know, if you count throwing the occasional epic barbecue, complete with bounce houses, inflatable slides and all to be taxing.
What do you actually do? Rockets of Awesome is pioneering dynamic retail, combining data from customers’ behavioral patterns with their kids’ preferences, to provide a highly curated delivery of outfits each season, along with a personalized online shop. The designs are created in-house for boys and girls sizes 2-14.
I oversee brand, marketing, merchandising, design and all cross-functional strategy but generally obsess about anything and everything to do with the business.
My motto is: Somehow it all gets done.
5 Favorite Hamptons Places:
Vine Street Cafe
2 Mile Hollow Beach
The craziest thing I've done out East is... Late night smores with Naughty By Nature.
Best kept Hamptons secret? Goldberg's Bagels - there's literally not a better bagel anywhere in the world.
If you had one day left out East, what would you do? Sue's class at Soul Cycle in East Hampton, smoothies from Mary's Marvelous, silly pool time with my kids at home, lunch at Clambar, 2 Mile Hollow beach in the late afternoon with our friends and their kids, Nick and Tony's take-out dinner at home with friends.
Who should we know? Adam Saper of Eataly