Inside The Moda Operandi London Launch Hosted By Lauren Santo Domingo

by Stephanie Maida · September 15, 2014

The Moda Operandi London Launch Hosted By Lauren Santo Domingo

London Fashion Week got off to a very stylish start on Friday thanks to Lauren Santo Domingo and the launch of the London outpost of Moda Operandi, the online retailer with a cult-like following. The co-founder and international "It" girl called upon her fashionable friends to help celebrate the company's first brick-and-mortar location in London, which will serve as a private salon for shopping and events. Poppy Delevingne, Derek Blasberg, and Daphne Guinness were among the guests who enjoyed the cocktail portion of the event at the Belgravia space, before heading to a very glamorous dinner at the Pompadour Ballroom at the Café Royal. Alexa Chung, Mario Testino, and Mary Charteris were all in attendance, making this one of the first big fêtes of Fashion Week.

[Photos courtesy of Moda Operandi]