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Where To Shop: Donna Ida

Owned and operated by self-confessed "Jean addict" and fun-loving Austrailian, Donna Ida Thornton, the eponymous Donna Ida boutique is your one-stop shop for all the chicest denim and contemporary wear. Inspired by Thornton's tireless search for the perfect fitting jean, this boutique specializes in all sizes and styles of denim, while emphasizing customer service Thornton was dejected by the poor service offered at neighboring department stores. Brands range from the classics like 7 for all mankind and Citizens of Humanity to the more edgy like Markus Lupfer and IRO. Donna Ida 103 Draycott Avenue, London, SW3 3AE