Spend any time paying attention to Richard Branson and you'll quickly find that the man doesn't believe in half measures. Why buy a vacation home, for example, when you could buy the whole Caribbean island? Luckily, this brand of exuberance tends to serve him well in event planning; in a town where birthday parties look like this, your $1,000-a-plate fundraiser had better stand out. And last night, Branson's Rock The Kasbah gala did not disappoint.
[all photos via]