Inside The Awards Season Designer Showroom Pop-Up Experience

by guestofaguest · February 13, 2017

Addicted Youth Public Relations hosted an Awards Season Designer Showroom in Beverly Hills exclusively for fashion and entertainment industry professionals. Featuring collections from multiple fashion designers from around the globe, the pop-up concept hosted celebrity stylists and influencers, talent managers, and media to preview and request samples for red-carpets, press events, and editorial styling. 

The event was a break from the traditional methods of celebrity styling and dressing, where stylists typically have to reach out to designers individually or pull from multi-label showrooms where designers are permanently on view. “We really felt like there was a void, where we could help high-fashion or couture designers that don’t normally need a permanent showroom space but are a perfect fit for red carpets or celebrity dressing, and connect them with industry professionals who are always on the hunt for new finds,” said Arzu Yonak, Founder and Creative Director of Addicted Youth. Designers included Lena Kasparian, Ozlem Suer, Vivienne Pash, and Guilty Soles shoes, and the event turned out to be a huge success with pieces from all the brands being requested for major upcoming events including the Oscars, Grammys, and the Costume Designer’s Guild Awards, to name a few. 

Held at a stunning luxury property in Beverly Hills currently listed for sale with The Rodgers Group real estate, guests enjoyed snacks and sipped on champagne courtesy of LA’s Tequila Ranch Liquor Mart while browsing the collections next to a view to the poolside terrace overlooking the canyons. Gift bags included luxury skincare products from SHRAY Skincare, Coola Suncare, and -417 Beauty.