Fashion brands Diesel USA and Edun joined forces as DIESEL + EDUN for a 25-piece capsule collection inspired by African creativity, made from Conservation Cotton Initiative (CCI) cotton in Uganda, and manufactured in Northern African countries. To celebrate the collection, DIESEL + EDUN launched the Studio Africa campaign featuring nine artists from across the continent representing their respective countries, as well as a series of kickoff events that bring together African and Western music in cities like Paris, London, Tokyo and Berlin.
Studio Africa finally arrived to the West Coast on Saturday where it was launched exclusively at luxury retail haven Ron Herman on Melrose Avenue with a killer outdoor party. Around dusk, guests began filtering into the parking lot which DIESEL + EDUN transformed into an open air party space, where they enjoyed tasty free-flowing cocktails, Moroccan-inspired BBQ bites, and party tunes from DJs Myles Hendrik and Wade Crescent.
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