Adventures in Shopping: What We Learned While Trying To Buy Marni x H&M

by Dena Silver · March 9, 2012

Remember the good old days when collaborations between high-end designers and low cost stores didn't even exist? Well, after experiencing the crazies at Marni for H&M this morning, I kind of miss those days. I remember first hearing about the collaboration early this fall, and it really didn't register again on my radar until Sofia Coppola teamed up with the brand for their release party in LA. And then, I kind of wanted to buy some of the pieces. So yesterday, I set out to see if I could get my hands on them. Spoiler alert: I didn't get them, but I did pick up a few lessons on the way about the secrets and dangers of hi/lo collaborations and retail experiences.