Gwyneth Paltrow's Goop Finally Opens Its First Permanent Store

by Stephanie Maida · September 19, 2017

The cult lifestyle brand and online destination for New Age-y #fitchicks has had quite a few IRL pop-ups, but Goop's first-ever permanent brick-and-mortar location has finally landed in - where else? - Brentwood, California.

Gwyneth Paltrow's Goop Lab is a Roman and Williams-designed wonderland for wellness gurus, featuring a greenhouse, living room, kitchen, and apothecary all within its 1,300-square-foot space. While word is still out on whether GP will be selling $2,400 spirit animals dipped in 14k gold, the expertly curated collection of shoppables includes skincare, kitchen essentials, coffee table books, and a few pieces from Goop's limited edition capsule line with Christian Louboutin. Yes, that means Gwyneth-approved pumps with those signature red soles.

If you can't make it all the way out to the West Coast, however, you can always browse the offerings online. Though, not gonna lie, we'd buy a plane ticket just to bask in all the Goop-y goodness.

Brentwood Country Mart, 225 26th St, Santa Monica, CA

[Photos via @goop, @archdigest]

Feedback