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Joico's Summer Event At The Sunset Marquis

When: Wednesday, May 7 Where: Sunset Marquis Who was there: Guests included Denis de Souza, Whitney Port, Shenae Grimes, Josh Beech. [Whitney Port, Denis de Souza] Other details: Guests enjoyed a tropical filled evening alongside Joico haircare to celebrate many new partnerships and collaborations. Amongst these news was Celebrity Colorist, Denis de Souza from the Andy LeCompte Salon celebrating his new venture with Joico. He was recently announced as their Celebrity Colorist spokesperson and will be assisting in all color trend predictions and consulting for the haircare brands color line. Guests got to hear his latest trend prediction of the summer, SOMBRE, which stands for subtle ombre and how one can achieve this new look. Another component of the celebrations was the yearlong partnership that the brand has embarked on with artist, Bella Pilar. A collection of items were previewed of the already launched limited edition products that come as gift with purchase. The items consist of tote bags, sunglass case, cellphone cases and specialty kits with the Bella Pilar animations. [Sheane Grimes, Josh Beech] [Photos courtesy Alex Wyman from Invision]
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