Jaeger-LeCoultre Hosts "Mad for Reverso"
Where: Jaeger-LeCoultre Beverly Hills
Who Was There: Matthew Weiner, Phillipe Bonay
Other Details: "Mad Men's" Don Draper can be seen sporting a Jaeger-LeCoultre time piece in any given scene of the hit series, proving that the brand, which was formed in 1883, is truly timeless. To honor the release of their newest design, the Grande Reverso Ultra-Thin Tribute to Mad Men watch, they decided to host a little soiree to present it to the public. Matthew Weiner, the creator/producer of our personal favorite show, proudly modeled the stylish timepiece, which has a watch face that flips over to show the Sterling Cooper Draper Pryce logo embossed on the back. The luxurious watch company didn't stop there with just the logo, they even included a letter from the boss Roger Sterling, and his book,
Sterling's Gold. One requirement to wear this watch: you must have an alcoholic beverage in hand at all times, which was certainly not hard to come by at this release party.
Matthew Weiner [via]
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