You Should Know: Minnie Mortimer and Sarah Howard

by Christie Grimm · March 14, 2016

Online shopping just got better. With their newly launched members only site Vainité, New York scene staples turned Cali girls Minnie Mortimer and Sarah Howard are bringing the guess work out of cosmetics. A beauty counter experience sans the confusion, they've products carefully curated by industry influencers, and filtered for each member's individual specifications and preferences. 

Name: Minnie Mortimer
Occupation: Founder Vainite.com
Place of birth: NYC baby
Instagram / Twitter: @MinnieMortimer / @MinnieMortimer
Zodiac Sign: Leo  

What do you actually do all day? Chase my children around. Beach. Work. Repeat.  

Favorite song growing up? Crimson + Clover   

My biggest secret is… I’m a sleep addict

Why do you live in Los Angeles? Pacific Palisades  

My motto is… move your feet and water the ball  

My alter ego is… a party monster I’m always trying to bay.  

The last drink I had was… Coffee….black

My secret crush is… James Salter (RIP)

What was your first job? Photo Ass. to Obeto Gili 

If you had one day left to live in LA, what would you do? Spend it in the ocean 

Coming from? Going to? Work… work 

What is your favorite work of art? Gaya in the met of the little bay with a bird and the cat that’s about to eat it. 

Who should we know? My husband. Stephen Gaghan.


Name: Sarah Howard
Occupation: Beauty writer, Beautybanter.com; co-founder Vainite.com
Place of birth: NYC
Instagram / Twitter: @SarahRHoward, @Vainite, @BeautyBanter / @SarahRHoward, @VainiteBeauty, @BeautyBanter
Zodiac Sign: Scorpio

What do you actually do all day? Play with beauty products and write about them 

Favorite song growing up? Like a Virgin - Madonna - because I was a virgin until college.

My biggest secret is… I am a serious grammar nerd. 

Why do you live in Los Angeles? Weather (obviously) and culture (that’s a joke) 

My motto is… Don’t let anyone with bad eyebrows tell you shit about life. 

My alter ego is… grammar police 

The last drink I had was… Green juice (duh) - this is LA

My secret crush is… Steve Jobs

What was your first job? Makeup artist and facialist for my sisters  

If you had one day left to live in LA, what would you do? hike, green juice, beach - repeat. 

Coming from? Going to? Runyon Canyon / the bu for a quick surf (obviously joking). Office/office! 

What is your favorite work of art? The Poet, Picasso 

Who should we know? My Future Husband - when you find him, please let me know.