Some products look great on your vanity (i.e. your Insta), but then they fall short. Your face oil clogs your pores, your eye shadow has too much fallout, and your lip gloss smells like disinfectant. I guess you could keep these products in your vanity posts and shelfies until the products expire and you can throw them out without feeling like you wasted your money, but wouldn’t it be better to have a product that looks just as amazing on your vanity as it does on you? Here are 10 beauty brands you won’t want to be without.

[Photo via @sokoskincare]