Fossil Features Artist Jim Sherraden of Hatch Show Print During Fashion's Night Out

Fossil announces plans for Fashion’s Night Out 2010. The brand will host three artists at its flagship New York City stores on September 10. Each artist will create custom art on location to be given away as a gift with each $100 purchase. The event is part of Long Live Art—Fossil’s collaborative project designed to celebrate and preserve its favorite vintage art forms. The brand asked each participating artist to create one original work for the collaboration—a visual interpretation of Fossil’s fall fashion lifestyle concept Long Live Vintage. The artists’ unique designs adorn a variety of Fossil products, including tote bags, tee shirts, and stamp kits, that will be available for purchase at the event. Jim Sherraden and Brad Vetter of the world-renowned print shop Hatch Show Print will appear at the brand’s 5th Avenue store to create signed and numbered limited edition letterpress posters for participating visitors.