Cindy Gallop President's Lecture

The biggest pool of untapped resource in this world is human good intentions that never translate into action. What if you could turn every single good intention that each of us has daily, into action at the moment of intention? And what if you could also do that with brand and corporate good intentions, and activate both collectively into shared action, against shared objectives, that would produce shared and mutually ownable results? Cindy Gallop explains how, in a world where transparency is the new personal and business reality, microactions are the new tweets; user-generated action is the future of the social web; and Action Branding is the future of advertising.