BIZ LAB @ IGC: How to Start a Successful Fashion Boutique

Price $59. Limited to 12 students. Prepayment Required. Rand Niederhoffer and Camilla Gale opened a Brooklyn-based Boutique, Thistle & Clover, in March 2008. The store showcases the work of young, up and coming designers that are not easily found elsewhere. Conceived as a home away from home, Thistle & Clover helps customers connect with the designers they stock via the store blog, the Thistle & Clover Diaries and their Tailored Event Night Program. In September 2008, Thistle & Clover was selected as Lucky Magazine’s Editors’ Favorite New York shop. The store has been featured in the New York Observer, New York Magazine, City Magazine, Daily Candy, and Refinery29, among others. The workshop will help attendees establish a unique and buzz worthy brand and will cover topics such as establishing relationships with key vendors and showrooms, creating press and marketing initiatives and connecting with a dedicated customer base via social media outreach.