Pets are Popping Up at the RS Pop-Up Adoption Shop

Pets are Popping Up at the RS POP-UP ADOPTION Shop This November, for the first time ever, the RS POP-UP Shop will feature cats and dogs for adoption AND pet products and accessories that can improve your pet’s health and contentment. FOR IMMEDIATE RELEASE Contact Lion’esque Media pr@lionesquemedia.com Dana Humphrey, Whitegate PR dana@whitegatepr.com Cell: 619-414-9307 All things for the pet savvy are coming to RS POP-UP Shop this November - from collapsible travel carriers from Sturdi Products and raw, freeze dried treats from Stella & Chewy’s to Sam & Tasha’s pet fashions with children’s wear aesthetic, fashionable Poopy Packs™ from Metro Paws, Yeowww!® 100% filled with organically grown catnip toys from DuckyWorld! Spoil your pet rotten this November at RS POP-UP Shop! Don’t have a pet of your own? RS POP is also teaming up with the Mayors Alliance for NYC’s Animals® to feature pets for adoption each day in the store. And on Wednesdays throughout November, the Mayor’s Alliance adoption van will be parked curbside from 5:00 - 8:00 pm with even more animals for adoption from affiliate rescue organizations such as Dog Habitat Rescue, KittyKind, MetroMalts, Picasso Veterinary Fund® of the Mayor’s Alliance, Posh Pets Rescue, and Sean Casey Animal Rescue, and others. Join us for our opening reception with a special ribbon-cutting for the brand new Mayors Alliance adoption van on Wednesday, November 2nd, from 5:00 - 8:00 pm. Enjoy complimentary wine, Twisted Lemonade and Pop Chips while meeting adorable animals for adoption or checking out the cool pet products for sale. Kevin Duck, co-owner with his wife Lisa of DuckyWorld (makers of the ridiculously potent Yeowww!® Catnip toys), says, "what a fantastic opportunity to find homes for loving animals. We work really hard to make high quality, fun toys for cats which humans get a kick out of too; so we very much appreciate this chance to work just as hard directly helping animals." Beginning November 2nd, the shop’s hours will be 10:00 am - 7:00 pm every day, seven days a week. Pet adoption hours within the store will be Noon - 6:30 pm weekdays, and Noon - 5:00 pm on weekends. Additionally, the Mayors Alliance adoption van will appear outside the store every Wednesday evening from 5:00 - 8:00 pm, coinciding with a weekly cocktail reception in the store (except Wednesday, November 23rd, the night before Thanksgiving). Meet fashion illustrator Jennifer Lilya at on November 9th or November 30th, will be drawing/sketching people and pets for donations to raise money for our pet shelters. Stephanie Mattera, a spokesperson for the Mayors Alliance, explains, " We think that the shop’s terrific location and the timing of the promotion heading into the holiday season will be a boon to adoptions by raising awareness and ensuring that more homeless animals find the loving homes they so richly deserve.’ Come out and adopt a pet and shop all the products from Stella & Chewy’s, Sturdi Products, DuckyWorld Yeowww!®!, Sam & Tasha, and Metro Paws this November at the RS POP-UP Shop. The Quick 411: Who: The Mayors Alliance for NYC’s Animals, Metro Paws, Stella Chewy’s, Sam & Tasha, Sturdi Products, and DuckyWorld Yeowww!® What: RS Pop Pet Adoption and Pet Supply Shop Where: RS POP-UP Shop at the Roger Smith Hotel 501 Lexington Avenue When: November 2011 Open daily from 10am-7pm starting 11/2 VIP Opening Reception and Ribbon Cutting: November 2nd 5:00pm RSVP to pr@lionesquemedia.com For more information about: The Mayors Alliance and pet adoptions, visit: www.animalalliancenyc.org Sam and Tasha: www.samandtasha.com Stella and Chewy’s: www.stellaandchewys.com Metro Paws: www.metropaws.com Sturdi Products: www.sturdiproducts.com Ducky World: www.duckyworld.com Dog Habitat Rescue: www.doghabitat.org Jennifer Lilya: www.jenniferlilya.com More about RS POP-UP Shop: Cited as "our favorite revolving designer store" by Time Out New York, RS POP-UP Shop is an organized approach incorporating custom made branding videos, a sponsored, live broadcast opening night event that is promoted through our social media infrastructure, ongoing online PR and blogging. Brought to you by Lion'esque Media and the Roger Smith Hotel. # # # Lion'esque Media is the leading curator and story teller for up-and-coming emerging brands. "Telling Your Story Turns Us On"