Art as Entrepreneurship

General Assembly and Active Ideas Productions are excited to announce a new educational series of panels entitled Art as Entrepreneurship. Moderated by artist & entrepreneur Annika Connor, General Assembly will host a mix of creators, investors, historians, and innovators in a monthly art discussion series. In the modern world, the production of art requires a balance of creativity and business. Manufacturing and imagination are being blended daily, and yet the business of the art business is often considered too taboo to discuss. We have all heard auction houses report staggering sales prices and enormous quarterly returns, however the reason for these price tags remains a mystery to many. While the artist who never sells a piece during his or her life is romanticized, the truth is that artists do not choose the path of creativity hoping to starve, but rather with eyes towards transforming culture. This series will address the different facets in which art and business intersect and is geared towards an audience who is interested in exploring the methods by which creative endeavors can be turned profitable.