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During New York City’s Fashion Week 2011, fashionistas will have the opportunity to borrow one of the 30 bicycles designed by fashion royalty including Diane von Furstenberg, Isaac Mizrahi, Betsey Johnson, Elie Tahari and others.
’Tour de Fashion,’ was created by the Fashion Center Business Improvement District (BID) in an effort to highlight New York City’s legendary Fashion District as the birthplace and epicenter of American fashion. The bicycles were built in New York City by Bowery Lane Bicycles. Borrowing a bicycle is free of charge (credit card required) at either of two stations located in the Fashion District and Meatpacking District.
Where:
Fashion District
Broadway and 40th Street
Meatpacking District
9th Avenue and 14th Street
When:
September 8 - 15
Weekdays, 10am - 6pm
Weekends, 11am - 6pm
Cost:
Free (credit card required for security)
For more information, please call 212.764.9600 or visit http://www.fashioncenter.com/neighborhood/tour-de-fashion.
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