Somehow make it about yourself
Ain't no party like a Gwyneth Paltrow party because Gwyneth Paltrow never shuts up about herself. Leave it to our girl to throw a minion-themed party and somehow shoehorn in GOOP. She made a kid's movie a celebration for GOOP's new pop-up, which in essence is a celebration of GOOP itself, which is a celebration of Gwyneth Paltrow. Even if you don't have a lifestyle website or personal brand (and if you don't, who the hell do you think you are, then?), there are other ways to make it about yourself! Or do you not remember that episode of Seinfeld where Newman threw a New Year's Party ringing in the millennium and he named it The Newmanium? Oh, you just remember him for his raw sexuality and brilliance? Ok, then.
[Photo via @goop]
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