GURU Energy Drink announced their collaboration with Kanye West earlier today with the launch of their “Clean Energy for Dirty Minds” campaign. As a new equity partner in the company, Mr. West has also agreed to spearhead a new product design based on his “artistic vision”…. “I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.”said Kanye West.
In honor of the joint venture, GURU and Kanye will release a series of online videos that will endorse the innovative “Clean Energy for Dirty Minds” tagline…if they are anything like this recent video on YouTube, I see a possible partnership with Trojan condoms in the future...