#JoinTheArmi: Inside The Launch Of The New Armarium App

by Mackenzie Johnson · April 11, 2016

We've been fans of Armarium, the luxury-on-loan styling stop and service for NYC It Girls forever. Last week, we joined founders Alexandra Lind Rose and Trisha Gregory to celebrate their new app.

Walking through the dimly lit candlelit entrance of 583 Park, guests were greeted by waiters in uniform carrying silver trays adorned with champagne flutes. To say this event was well attended would be an understatement. With a fully stocked bar front and center, it was wall to wall packed with the city's who's who along with a few Victoria's Secret models sprinkled in. You may think it doesn't get more glam than this, but we haven't even looked up... An ornate crystal chandelier brought the space together with elaborately dressed mannequins artfully hanging on its flanks. The combination of downtown cool and uptown embellishment was finally reached in a prime kickoff to this spring social calendar. Will you #JoinTheArmi?

Who was there: Guests included Alexandra Lind Rose, Trisha Gregory, Indre Rockefeller, Jonathan Simkhai, Byrdie Bell, Casey Fremont, Lauren Remington Platt, Nell Diamond, Genevieve Jones, Jamie Tisch, Lola Rykiel, Julia Loomis, Dalia Oberlander, Sophie Elgort, Bronson Van Wyck, Timo Weiland, Chris Gelinas, Nausheen Shah, Nina Agdal, Lucilla Beccaria, Elizabeth Jones-Hennessy + Kilian Hennessy, Alina Cho, Giovanna Campagna, Jennifer Creel, Christian Leone, Lee Savage, Lele Sadoughi, Charlotte Wellesley, Jamie Beck, DJ KISS, Veronica Beard, Vita Sidorkina, Luma Grothe, Tova Wahlin, Amelia Rami, Dioni Tabbers, Devon Windsor, Elizabeth Kurpis, Edward Chapman, Eric Buterbaugh, George Wayne, Rickie de Sole Webster, Alexandra Wilkis Wilkinson

[Photos by Max Lakner/BFA.com]