Late last week, PAX Labs, Inc. hosted a smoking hot party to celebrate the launch of their latest, gamechanging new vape: JUUL. Hosted at Jack Studios right in the heart of Chelsea, the highly-anticipated technology breakthrough in smoking alternatives was celebrated with a live photo shoot / modeling session for the brand’s upcoming campaign - to be featured on Times Square billboard next week, a packed dance floor due to the on-point DJ sets by Phantogram, May Kwok, Illuminati AMS and Chapman, bites by Top Chef winner Ilan Hall, and of course, cocktails and a full vape bar.
Around 400 NY movers and shakers representing a cool downtown vibe had a great time flaunting their stuff for JUUL campaign photographer Marly Kate - and quickly seeing their pics projected on party walls - and getting down to the beats Phantogram was dropping...all while sampling the latest and greatest alternative to smoking, JUUL.
Click through for a look inside the JUUL launch party and see some of the best shots from the night.
Who was there: Guests included Ilan Hall, Byrdie Bell, Jay Galvin, Amanda Bradford, Kyle Cooke, Natasha Lekwa, Peter Denholtz, Ryan Scails, Curvel Baptiste, Ian Bradley, Ryan Davis, Jennifer De La Cruz, Rana Good, Ruth Gruca, Damien Pannier, Soyoung Park, Danii Phae, Coco Robert, Cato Van EE, Gitoo, Robyn Arteaga, Atif Kazmi