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Iggy Pop fronts fragrance

2. Iggy Pop will be the face of Paco Rabanne's new men's and women's fragrances starting in January in France. The fragrance is called Black XS L’Excès. Music video director Jonas Akerlund shot the commercial and advertisements. The commercials will appear on TV and in movie theaters in versions ranging from 10 seconds to 45 seconds. Nothing makes us want to watch the commercials more than the fact that Iggy is wearing gold-sequined pants. [WWD]

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