1. Madewell let's you choose your own adventure! Madewell’s fun new fashion adventure video makes checking out their holiday stand out. The interactive video lets the user take model Dree Hemingway out for tea or stylist Marina Muñoz out for coffee. The game-like video lets you choose decorations, outfits, and accessories.

Madewell’s head of design, Kin Ying Lee, is obsessed herself, she tells the New York Times Fashion blog,

“What makes the video so amazing is that you control it, You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It’s completely addicting.”

Featuring technology developed by multimedia company Interlude and set to music by Katie Herzig, the video is set to waste some time quite enjoyably. Click HERE to try it out.

[photos via]