Baja East NYFW SS17 After-Party Celebrating: Baja East x Minions Capsule Collection
Where: 25 Beekman Street
Who was there: Guests included John Targon, Scott Studenberg, Iman Shumpert, Teyana Taylor, Rae Sremmurd, Mia Moretti, Chanel Iman, Shea Marie, Caroline Vreeland, AlunaGeorge, Leven Rambin, Naomi Campbell, Jamie Chung, Edward Enninful, Carlos Jadraque, Edward Barsamian, Sophia Bush, Athena Calderone, Cipriana Quann, Danielle Snyder, David Thielebeule, Gigi Burris, Jeremy Kost.
Other details: A Financial District parking garage was transformed into a four story after-party venue to celebrate Baja East x Minions. The freight elevator took guests to a rooftop to be graced by rapper, Rae Sremmurd, and an array of models celebrating the line's release. The party incorporated a "see now, buy now" component that let guests purchase merchandise from the launch. The celebration also included countless yellow minions and a Samsung 360 photo booth.
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